Course Syllabus Ag Ec 411
Fall 2009
Course title:
THE WORLD OF
INTERNATIONAL AGRIBUSINESS
Course number:
AgEc 411
Credits:
1
Meeting Time:
Monday 2:30 -
4:20 pm (PT)
3:30 - 5:20 pm (MT)
Meeting Places:
Moscow campus
-Ag Sci Room 104 – the studio classroom
Twin Falls – UI on CSI campus
Course Website URL:
http://courses.ag.uidaho.edu/aers/agecon411
Course description:
In an informal
seminar-type format, the course draws on the experience and wisdom
of practitioners of international business engaged in various
aspects and fields of agriculture. This
accelerated course will hold class meetings once per week for two
hours during the first 9 weeks of the semester, i.e., August 24
through October 19, 2009.
The class
participants located off the Moscow campus, e.g., Twin Falls and
Idaho Falls, will participate in the presentations/discussions, in
real time, via videoconference or by delayed viewing of a DVD. The
presentations/discussions will originate primarily at the Moscow
site but some presentations could originate from the other sites as
well. Each session will provide opportunities for interchange
between students and presenters. Students on the Moscow campus will
have additional opportunities for interaction and discussion with
presenters immediately following the class while sharing
complementary ethnic cuisine of the day and soft drinks. Attendance
and participation in the second hour discussions is
compulsory/mandatory/required
for the
on-campus students.
Since off-campus students do not have the opportunity to continue
with a second hour of interaction and discussion with the
presenters, their attendance and participation will be evaluated on
the basis of participation in the first hour of class and by their
summary/review comments and evaluations submitted by email after
each class meeting.
Course objectives:
To examine the international roles of selected regional and
U.S.-based corporations and government agencies engaged in
agribusiness.
To develop an understanding of current management practices and
issues; and the problems facing executives engaged in overseas
ventures.
To develop an appreciation for the importance of inter-cultural
factors in international agribusiness.
To gain practical experience in researching and writing a
business plan for an international agribusiness.
To expand student awareness of career opportunities in
international agribusiness
To motivate students to travel, learn another language, and be
open to work internationally.
Course requirements: A grade in the class will be determined
by performance on the following:
Class attendance and participation 70%
Business plan exercise 30%
Class attendance and participation (70% of grade): It is
essential that students attend each seminar and participate to the
maximum extent possible. Each student must submit a short
summary/review and evaluation of each class meeting within 48 hours
of the presentation/discussion sent via email to the instructor. The
summary/review and evaluation must contain the following four (4)
parts: (1) the name of the presenter – correctly spelled; (2)
his/her organization’s name - correctly spelled; (3) a very brief
summary of the content of the presentation; (4) a very brief
evaluation of the presentation. If no summary/review is submitted
then full credit for the session will not be awarded. Excused
absences may be permitted but only with
prior approval
of the
instructor. A DVD of each class will be available for students to
view (at AERS office on Moscow and UI TF R&E Center in Twin Falls).
The summary/review must be submitted even with an excused absence.
Concise Business Plan Working Document (30% of grade): As a
course exercise, the student is charged with creating/establishing a
new or improving an existing international agribusiness – imagined
or real. The international agribusiness plan assignment is an
individual project exercise. The business which is the subject of
the concise business plan working document, must be agricultural in
substance and international in scope. A
full business plan
complete with
detailed financial statements is not
required.
This concise business plan working document is expected to be 3-5
pages in length (may be longer) and combine narrative writing,
bulleted lists of brief statements, and quantitative information.
The concise plan working document must include the
required sections
listed below
and incorporate, as appropriate, the
international business plan elements
outlined
below. The length of the final business plan should be whatever is
necessary to adequately meet the need and purpose of the
hypothetical agribusiness. Other elements for the business plan are
possible but must be approved by Dr. Haggerty.
As a guide, students are required to use the Business
Builder Booklet from Zions Bank Resource Center, entitled "How to
develop and use a business plan" accessible via the Internet at
http://www.resources.zionsbank.com .
The
students are expected to submit several drafts (i.e., at least three
(3) drafts) of the business plan to Dr. Haggerty for feedback before
final submission. The draft business plan may be submitted for
feedback as many times as needed before the final submission. The
business plan must be submitted in electronic form.
The first draft of the Business Plan Working Document is due no
later than Monday September 28, 2009 but may be submitted earlier.
The final Business Plan Working Document is due at the close of
business on Monday November 2, 2009 but may be submitted earlier.
Sample business plans will be made available for viewing on the
class website, as well as several other sources which can provide
guidance on writing a business plan. Each student business plan
working document will be made available for viewing by all class
participants on the class website.
Business Plan Working Document Required Sections:
1. Executive Summary
2. Description of Company - business, goals, objectives
3. Analysis of Market and Market Strategy
4. Description of Product or Service and How They are Produced
5. Description of Management Organization
6. Descriptions of Operations
7. Summary of Financial Needs
8. Determination of Proposed Financing
9. Outline Future Plans
10. Other Considerations (if any)
Business Plan Elements: Include but are not limited to:
Global marketing
Consumer behavior
The political and economic environment
The social and cultural environment
Risk Management – strengths of company to mitigate risks
Political Risk
Price Risk
Foreign Exchange Risk
Competitive Risk
International transportation and packaging
Terms of trade – division of costs and responsibilities between
trading partners
Methods of payment
Import/export documentation
Customs regulations
Pricing
Export contract
Negotiations
Future issues: e.g., E-commerce
Sample business plan formats and plans will be provided on the
class website.
References and reading materials (illustrative):
There is no
text required for this course. The following publications may be
useful for constructing your business plan. Other references will be
brought to your attention during the semester. See Dr. Haggerty
about checking out these materials.
Taking Your
Business Global: Your small business guide to successful
international trade (1997), James Wilfong and Toni Seger;
Put Your
Best Foot Forward – Mexico/Canada: A fearless guide to international
communication and behavior/NAFTA (1995), Mary Murray Bosrock;
Put Your Best Foot Forward – Asia: A fearless guide to international
communication and behavior (1997), Mary Murray Bosrock;
The Lexus and the Olive Tree: Understanding globalization
(2000), Thomas L. Friedman; The World is Flat: A brief history of
the twenty-first century (2007, Release 3.0),Thomas L. Friedman;
A
Future Perfect: The challenge and hidden promise of globalization
(2000), John Micklethwait and Adrian Wooldridge;
International Trade in Agricultural Products (2001), Michael R.
Reed;
Kiss, Bow, or Shake Hands: How to do business in sixty countries
(1994), Morrison, Conaway, and Borden;
Business
Plans Made Easy: It’s not as hard as you think! (2002), Mark
Hendricks and John Riddle; A
Short
Course in International Business Plans: Charting a strategy for
success in global commerce (2003), Robert L. Brown and Alan S.
Gutterman;
The One
Page Business Plan for the Creative Entrepreneur (2007), Jim
Horan.
Instructor:
Dr. Bob
Haggerty
Director, CALS International Programs
Office: Ag Sci Rm 40E
Phone: 208-885-6681 (office)
Email: haggerty@uidaho.edu
Office Hours: By appointment, but "walk-ins" are possible
Acknowledgement
:
Some costs of offering this course have been underwritten by the Ole
Swenson – Katsi Toyoda International Agribusiness Visiting Scholar
Endowment and UI alumna, Mrs. Kay Swenson. The late Ole Swenson of
Genesee, Idaho and the late Katsi Toyoda, of Tokyo, Japan were
active business partners in the dry pea and lentil business in the
early 1980s. Together they established an endowment in CALS to
support a visiting scholar in international agribusiness in the UI
Department of Agricultural Economics and Rural Sociology. Through
the generosity of Mrs. Kay Swenson and family, proceeds from the
endowment plus an annual gift are donated to support this
international agribusiness course in the spirit of Ole’s and Katsi’s
original shared vision. Donations to the endowment are welcome at
anytime and are tax deductible to the full extent of the law. Please
consider giving generously and often!
rjh/SylIntlAgEc411_Fall09_10709.doc