|
CLASS |
TOPIC |
READING ASSIGNMENT |
|
Sept. 29
Oct 1 |
Introduction to Entrepreneurship:
Who is an entrepreneur?
What is entrepreneurship?
What is the entrepreneurial
process?
Ideas & Opportunities
|
1.
Chapter 1 of McGrath & MacMillan
2.
Chapter 2, p. 37-43 of Timmons
Guest Speaker: Dr. Larry Van Tassell
Guest Speaker: Gina Green Way |
|
Oct. 6 |
Ideas & Opportunities |
1.
Chapter 3 of Timmons
2.
Questions to Ask Yourself, p. 181-183 by Mark Paul |
|
Oct.8 |
Identifying and evaluating
opportunities |
1.
Chapters 3&4 of McGrath & MacMillan |
|
Oct.13 |
Identifying and evaluating
opportunities
|
1. “How Entrepreneurs Craft Strategies that Work” –
Bhide in HBR on Entrepreneurship |
|
Oct. 15 |
Resources and capabilities |
1.
Chapter 6 of McGrath & MacMillan |
|
Oct. 20 |
Business planning |
1.
“How to Write a Great Business Plan” – Sahlman in
HBR on Entrepreneurship
2.
“Milestones for Successful Venture Planning” – Block
and MacMillan in HBR on Entrepreneurship |
|
Oct 21 |
Startup financing |
1.
“How Much Money Does Your New Venture Need?” –
Stancill in HBR on Entrepreneurship
2.
“Bootstrap Finance: The Art of Start-ups” – Bhide in
HBR on Entrepreneurship
3.
Optional: Chapter 11, p. 365-72 & 380-81 of Hisrich
and Peters |
|
Oct. 27 |
Group presentations |
N/A |
|
Oct. 29 |
Group presentations |
N/A |
|
|
|
3.
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